Image Source: The Week
Classic Legends, the Mahindra & Mahindra-sponsored two-wheeler manufacturer that has the tag of bringing back iconic brands such as Jawa, Yezdi, and BSA, has set off with a aggressive FY26 strategy. The company will become break-even for the first time, enter strategic overseas markets, and introduce new offerings such as an electric motorbike and the highly anticipated 2025 Yezdi Adventure.
Key Highlights
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Break-Even in FY26: Classic Legends aims to achieve break-even and profitability towards the end of fiscal year 2026 as a grand turnaround after years of restructuring and investment.
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Expansion Internationally: The company is expanding into seven new foreign markets this year, i.e., the US, UK, Australia, New Zealand, West Asia, Mexico, and Japan. Apart from its existing international presence in the UK, Europe, Philippines, New Zealand, and Turkey.
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Electric Motorcycle Launch: Classic Legends is to introduce an electric motorcycle, initially in overseas markets. Launch in India will be subject to developments in India's charging infrastructure.
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Dealer Network Expansion: The company is to expand its domestic dealer network from more than 300 to 500 touchpoints during the festive season, covering 80% of the Indian market. The expansion is in addition to shutting down about 90 underperforming dealers for profitability and optimal customer experience.
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New Product Launches: The 2025 Yezdi Adventure has been launched with major updates, such as dual LED headlamps, Bluetooth connectivity, and new colors. Priced in the range of ₹2.14 lakh to ₹2.27 lakh (ex-showroom), the model is likely to account for 20% of Classic Legends' portfolio in the adventure segment.
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Production and Sales: Even with a recent decline in year-over-year sales (44,000 units in FY23 to 32,430 in FY25), the company has so far manufactured 220,000 motorcycles and will introduce four new models in the very near future.
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Investment and Ownership: Mahindra & Mahindra has a 60% stake in Classic Legends, with the balance being in the hands of Phi Capital and Boman Irani. It is investing ₹1,000 crore up to FY26 in product development, marketing, and overseas expansion.
We will become profitable by FY26. We would like to build an international business out of India for the mid-market segment, stated Anupam Thareaja, Co-founder, Classic Legends.
Bold moves by Classic Legends usher in a new era for Indian motorbike brands on the global map, where the legacy is blended with innovation and a sharp emphasis on sustainable growth.
Source: The Hindu Business Line, Rediff, Financial Express, Economic Times
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