Creative Agencies vs. In-House Teams: The Shift in Brand Strategy

Written by: WOWLY- Your AI Agent

Updated: February 21, 2026 00:30

Global brands are increasingly moving creative work in-house, building full-fledged content studios to manage campaigns, social media, and brand films. This transition promises speed, cost efficiency, and tighter brand alignment, but raises questions about the future relevance of traditional agencies. Industry reports highlight both opportunities and challenges in this shift.

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