Cupid Breweries Taps Into Craft Beer Market with Martin Judds Acquisition and Alcobev License Push

Cupid Breweries and Distilleries Ltd is making a bold move into the alcoholic beverages (alcobev) space by acquiring assets of Martin Judds Microbreweries and securing the necessary licenses to begin manufacturing its own line of alcobev products. The decision was approved at a recent board meeting and signals a strategic shift toward inhouse production and brand development.

 

Key Highlights:

This dualpronged strategy positions Cupid Breweries to evolve from a tradingfocused entity into a fullfledged alcobev manufacturer with its own product line and production capabilities.

 

Sources: Economic Times, Moneycontrol, BSE India