In a groundbreaking move for India’s travel and fintech sectors, Thomas Cook India has partnered with quick-commerce platform Blinkit to deliver multi-currency forex cards directly to customers’ doorsteps—within minutes. This initiative marks a significant leap in digitizing foreign exchange services, catering to the growing demand for speed and convenience among Indian travellers.
Key highlights of the partnership
- Blinkit will deliver Thomas Cook’s Borderless Travel Card for leisure travellers and Study Buddy Card for students
- The service is currently available in Delhi, Mumbai, and Bengaluru, with plans to expand to other metro and tier-II cities
- Customers receive a blank forex card within ten minutes of placing the order via Blinkit
- KYC can be completed either at a Thomas Cook branch or through secure video verification
- Funds are loaded digitally via a secure link provided by Thomas Cook
How to use the service
- Open the Blinkit app and place an order for the desired forex card
- Complete KYC and payment through Thomas Cook’s secure portal
- Finish video-KYC and get the card loaded for use
- Cards support multiple foreign currencies and are ideal for international travel and education
Why this matters
- Traditionally, forex card issuance involved branch visits and paperwork
- This partnership simplifies access and aligns with India’s booming quick-commerce market, which surged from 300 million dollars in 2022 to 7.1 billion dollars in FY25
- Thomas Cook aims to increase digital penetration in forex from 25 percent to 35 percent
Sources: Business Today, Bharat Neeti, MediaBrief