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Design Meets Experience: Kerovit Unveils Immersive Bathware Hub in Kolkata


Updated: July 05, 2025 16:33

Image Source: Times of India
Kerovit, the contemporary bathware brand from the House of Kajaria, has inaugurated a state-of-the-art Experience Centre in Kolkata, marking a major milestone in its pan-India expansion. Located at 301, South City Business Park, Anandapur, the 4,000 sq. ft. facility is designed to offer an immersive, hands-on journey through Kerovit’s premium product universe.
 
Key Highlights:
 
- Interactive Design Showcase
 
- The centre features stylised mock-ups of faucets, sanitaryware, and bathroom furniture, including the flagship Aurum collection, known for its sleek finishes and modern aesthetics.
 
- Visitors can explore live working bathrooms, enabling real-world visualization of product applications.
 
- More Than a Showroom
 
- Positioned as a design resource hub, the space caters to both end-consumers and professionals like architects and interior designers.
 
- Guided walk-throughs and tactile displays simplify decision-making and elevate the customer experience.
 
- Sustainability in Focus
 
- The centre highlights eco-friendly innovations that reduce water consumption by up to 60%, aligning with Kerovit’s commitment to responsible design.
 
- Leadership Vision
 
- Inaugurated by Rishi Kajaria, MD of Kajaria Bathware Pvt. Ltd., the launch reinforces the brand’s mission to make world-class bathware accessible across India.
 
- The facility complements Kerovit’s advanced manufacturing units in Rajasthan and Gujarat, including a newly commissioned 1.25 lakh sq. mtr. plant.
 
Kerovit’s Kolkata Experience Centre isn’t just a retail space—it’s a curated environment where design, innovation, and sustainability converge to redefine the future of Indian bathrooms.
 
Source: Times of India, ANI News, ABP Live

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