Diwali Gets a Digital Glow: ZEE5 Unwraps the ‘Bharat Binge Festival’

Image Source: Mediabrief

ZEE5 launches its Bharat Binge Festival from October 13th to 20th, celebrating Diwali with discounted subscription packs, extraordinary premieres, and fan-favorite titles across seven languages. The OTT platform’s campaign emphasizes high-engagement stories and surprise plot twists, positioning binge-watching as India’s new Diwali ritual.

Key Highlights: ZEE5’s Festive Entertainment Revolution

Multi-Language Premieres: The festival features brand-new releases in Hindi, Marathi, Bangla, Telugu, Tamil, Malayalam, and Kannada, including star-led dramas (“Bhagwat Chapter One: Raakshas”), romances (“Saali Mohabbat”), and gripping thrillers. Audiences can revisit beloved shows or discover fresh content tailored by region.

Genre-Driven Storytelling: ZEE5’s campaign “Iss Diwali, Sirf ZEE5 Par Plot Badlega… Ho Jao Ready!” leverages viewer insights to curate high-intensity thrillers, mysteries, crime dramas, and twisted love stories—moving beyond usual family and festive fare to deliver binge-worthy excitement.

Special Diwali Offers: Hindi packs are available at ₹149 (down from ₹199), regional packs at ₹59 (was ₹99), and the All Access Pack at ₹249 (down from ₹299) for the festival week. Subscribers benefit from cashback with Paytm UPI AutoPay and Cred UPI AutoPay, plus a three-month JioSaavn Pro trial with ZEE5 plans.

Brand Partnerships: ZEE5 joins hands with top digital payment platforms and music services, extending the festive celebration beyond content. Viewers enjoy richer value, broader access, and new benefits woven into their entertainment experience.

Audience Focus: Chief Business Officer Siju Prabhakaran highlights the campaign’s local resonance, promising every screen and language gets its own surprises and beginning a new Diwali tradition rooted in storytelling, twist, and discovery. CMO Kartik Mahadev echoes the festival’s role in capturing India’s curiosity and shifting festive viewing from sentimentality to plot-driven excitement.

Unifying the Nation: Out-of-home, digital, and social media activations aim to reach every festive home, combining diverse genres, regional powerhouses, and familiar faces for a true pan-India viewing experience.

Sources: Deccan Chronicle, afaqs!, MediaBrief, ZEE5, X

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