Ek Deewane Ki Deewaniyat Holds Ground Despite Thamma Wave, Crosses ₹34 Crore in 5 Days

Image Source: Mint

Harshvardhan Rane and Sonam Bajwa’s romantic drama Ek Deewane Ki Deewaniyat has defied expectations at the box office, earning ₹34 crore in five days despite facing stiff competition from Ayushmann Khurrana’s Thamma. Strong word of mouth and steady weekend growth have helped the film maintain momentum.

Box Office Battle: Deewaniyat Stays Steady Amid Thamma’s Dominance

Released during the Diwali weekend, Ek Deewane Ki Deewaniyat entered a crowded box office landscape alongside Maddock Films’ horror-comedy Thamma, starring Ayushmann Khurrana and Rashmika Mandanna. Despite limited screens and lukewarm initial reviews, the Harshvardhan Rane–Sonam Bajwa starrer has carved out a respectable run, collecting ₹34 crore in just five days.

The film opened with ₹9 crore on Day 1, followed by ₹7.75 crore on Day 2. While midweek collections dipped slightly, the movie saw a 4.55% growth on Saturday, earning ₹5.75 crore and signaling strong audience retention. Trade analysts attribute this performance to positive word of mouth and the film’s appeal among romantic drama fans.

Though Thamma dominated with a wider release and higher screen count, Ek Deewane Ki Deewaniyat has emerged as a sleeper hit, especially considering its modest budget and limited promotional push. Industry observers note that the film’s trajectory mirrors that of other underdog successes, where content and audience connection outweigh marketing muscle.

Key Highlights and Notable Updates

•⁠ ⁠Five-Day Total: The film has earned ₹34 crore at the Indian box office.

•⁠ ⁠Opening Day: ₹9 crore collection matched other Diwali releases despite fewer screens.

•⁠ ⁠Weekend Growth: Recorded a 4.55% increase on Saturday, bucking the weekday decline trend.

•⁠ ⁠Competition Factor: Faced direct competition from Thamma, which had nearly three times the screen count.

•⁠ ⁠Cast Comeback: Marks Harshvardhan Rane’s return to cinemas, co-starring Sonam Bajwa.

•⁠ ⁠Audience Response: Strong word of mouth has helped sustain momentum despite initial critical reviews.

With its steady performance and growing audience base, Ek Deewane Ki Deewaniyat proves that compelling storytelling and emotional resonance can still drive box office success—even in the shadow of bigger releases.

Sources: India Today

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