Eternal Ltd, the parent company of Zomato, Blinkit, Hyperpure, and District, has officially dissolved its wholly owned subsidiary Zomato Malaysia Sdn. Bhd., marking a decisive step in its ongoing global restructuring. The move reflects Eternal’s sharpened focus on core markets and high-growth verticals, as it consolidates operations under its rebranded identity and diversified business model.
The dissolution was confirmed through regulatory filings and aligns with Eternal’s broader strategy to streamline international operations that no longer align with its growth priorities.
Key Developments and Strategic Context
- Zomato Malaysia Sdn. Bhd., a wholly owned subsidiary of Eternal Ltd, has been formally dissolved
- The decision is part of Eternal’s ongoing effort to optimize its global footprint and resource allocation
- Malaysia operations had been scaled down in recent years due to competitive pressures and limited market share
- Eternal continues to focus on India and select international markets with stronger unit economics
Background and Evolution of Eternal Ltd
Eternal Ltd, formerly known as Zomato Ltd, underwent a corporate rebranding in early 2025:
1. Diversification Beyond Food Delivery
- The company now operates four key businesses: Zomato (food delivery), Blinkit (quick commerce), Hyperpure (B2B food supply), and District (events and ticketing)
- The rebranding reflects Eternal’s ambition to build enduring institutions across lifestyle and commerce
2. Strategic Refocus
- International subsidiaries that do not contribute meaningfully to profitability or strategic goals are being phased out
- Eternal is prioritizing capital deployment in scalable, tech-enabled platforms with strong domestic traction
Implications of the Malaysia Exit
The dissolution of Zomato Malaysia Sdn. Bhd. carries several operational and financial implications:
- Cost Rationalization
- The exit will reduce administrative overhead and compliance costs associated with maintaining dormant entities
- Resources can be redirected toward high-performing units such as Blinkit and Hyperpure
- Market Prioritization
- Eternal is doubling down on Tier-I and Tier-II Indian cities where demand for food delivery and quick commerce is accelerating
- International expansion will be selective, focusing on regions with favorable regulatory environments and digital infrastructure
- Brand Consolidation
- The move supports Eternal’s effort to unify its brand identity and streamline its global presence
- The company’s website and stock ticker have already transitioned from Zomato to Eternal
Recent Performance and Strategic Momentum
Eternal Ltd has shown strong performance across its core businesses:
- For FY25, the company reported revenue of Rs 20,243 crore and net income of Rs 527 crore
- Blinkit has emerged as a key growth driver, contributing significantly to quick commerce volumes
- Hyperpure continues to expand its supply chain network, serving thousands of restaurants across India
Investor Sentiment and Market Response
The dissolution of Zomato Malaysia is viewed as a prudent strategic move:
- Analysts see the exit as part of Eternal’s disciplined capital allocation strategy
- Investors have responded positively to Eternal’s focus on profitability and operational efficiency
- The company’s long-term vision of building sustainable, tech-driven platforms remains intact
Conclusion
Eternal Ltd’s decision to dissolve Zomato Malaysia Sdn. Bhd. underscores its commitment to strategic clarity and operational focus. As the company continues to evolve beyond its food delivery origins, shedding non-core international assets is a logical step toward building a resilient and future-ready enterprise. With strong momentum in India and a diversified portfolio, Eternal is well-positioned to deliver enduring value to its stakeholders.
Sources: Eternal Ltd official disclosures, Wikipedia, Social Samosa, Proudfiler
