Facilitate, Don’t Regulate: Aroon Purie Urges Government To Empower Broadcasting Industry

India Today Group Chairman Aroon Purie has called on the government to adopt a facilitative—not regulatory—approach toward the broadcasting sector. Speaking at a media and policy summit, Purie emphasized the need for enabling frameworks that support innovation, independence, and global competitiveness in Indian media.

 

Key Highlights  

- Purie stated that the broadcasting industry thrives on creativity, agility, and public trust, which can be undermined by excessive regulation  

- He urged policymakers to focus on infrastructure, spectrum access, and digital transition support rather than imposing restrictive compliance burdens  

- The remarks were made during a panel discussion on media freedom and digital convergence, attended by senior editors, regulators, and industry leaders  

- Purie highlighted the sector’s role in shaping public discourse, driving employment, and contributing to GDP through advertising and content exports  

- He cautioned against overregulation that could stifle editorial independence and technological innovation, especially in the OTT and digital broadcast space  

- The Chairman also advocated for a consultative policy model, where broadcasters are active stakeholders in shaping future media laws  

- He pointed to global benchmarks where governments act as enablers—offering tax incentives, R&D grants, and digital infrastructure—to help media scale responsibly

 

Strategic Takeaways  

- Purie’s comments reflect growing industry sentiment that India’s media policy must evolve to match the pace of digital transformation  

- The call for facilitation aligns with broader demands for light-touch regulation in creative industries  

- Media bodies such as IBF and NBA have echoed similar views, seeking clarity on content codes, licensing, and cross-platform norms  

- The emphasis on stakeholder consultation may influence upcoming policy revisions under the Broadcasting Services (Regulation) Bill

 

Market Outlook  

- India’s broadcasting sector is projected to reach $30 billion by 2026, driven by digital consumption and regional content growth  

- Policy facilitation could unlock new investments in tech-enabled storytelling, AI-driven production, and global syndication  

- Analysts believe that a balanced regulatory stance will enhance India’s soft power and media exports  

- The government’s response to industry feedback will be crucial in shaping the next phase of media liberalization

 

Sources: India Today Media Summit 2025, Economic Times Broadcast Policy Desk, Mint Media Tracker, Business Standard Creative Economy Briefs, FICCI Frames Industry Notes