Ferrero India Unveils Nutella Coffee Table Book With Assouline

Ferrero India has celebrated a milestone moment by unveiling the Nutella Coffee Table Book, published by Assouline, one of the world’s most prestigious luxury publishing houses. The launch coincided with World Nutella Day, observed globally on February 5, and marks the first time Assouline has dedicated a coffee table edition to a food brand.  

The event was hosted at the Italian Embassy in New Delhi, commemorating over 60 years of Nutella’s global journey. The unveiling was attended by His Excellency Antonio Bartoli, Ambassador of Italy to India, His Excellency Christian Biever, Ambassador of Luxembourg to India, and Hamid Touil, Managing Director of Ferrero India.  

Key Highlights  

• Nutella Coffee Table Book launched by Ferrero India in collaboration with Assouline  
• First-ever Assouline edition dedicated to a food brand  
• Event held at Italian Embassy in New Delhi during World Nutella Day celebrations  
• Dignitaries included ambassadors of Italy and Luxembourg, alongside Ferrero India’s leadership  
• Book celebrates Nutella’s cultural legacy and over six decades of global presence  

Strategic Impact  
The launch underscores Nutella’s enduring cultural influence and its ability to transcend food into lifestyle and heritage. By partnering with Assouline, Ferrero positions Nutella as not just a beloved spread but also a symbol of shared moments and global identity. Analysts note that such initiatives strengthen brand equity, deepen consumer engagement, and highlight the fusion of culinary tradition with luxury publishing. The book is expected to resonate with fans worldwide, reinforcing Nutella’s place in both kitchens and coffee tables.  

Sources: NewsVoir, Press Trust of India, The Bengal