Free For Her, Fee For Him: Knot Dating Sparks Relationship Reboot

Image Source: Moneycontrol

Jasveer Singh, CEO Of Knot Dating, Has Defended The Platform’s ₹50 Lakh Annual Income Requirement For Male Members While Allowing Women To Join For Free. The App Targets India’s Top 1% And Uses AI Matchmaking, Sparking Debate Over Gender Roles, Financial Filters, And Modern Relationship Expectations.

A high-value filter for elite matchmaking

Knot Dating, a Gurgaon-based AI-powered matchmaking platform, has drawn attention for its bold entry criteria: men must earn at least ₹50 lakh annually to join, while women face no income bar. CEO Jasveer Singh explained that the policy is designed to serve “India’s top 1%” and create a curated space for serious relationship seekers.

Singh emphasized that the income filter is not discriminatory but strategic. “Women on our platform are looking for ambition, stability, and compatibility. We’re building an ecosystem that reflects those expectations,” he said in a recent interview.

AI meets human matchmaking

The platform combines conversational AI with human-assisted matchmaking, offering personalized relationship managers and 100% background verification. Knot Dating claims to deliver emotionally compatible matches based on behavioral data, lifestyle preferences, and long-term goals.

In a notable exception, Class 1 government officers such as IAS, IPS, and IRS are allowed to join without meeting the ₹50 lakh salary threshold, citing their public service and social stature.

Key highlights:
- Men must earn ₹50 lakh annually to join Knot Dating
- Women can sign up for free with no income requirement
- Platform uses AI and human matchmakers for compatibility
- Class 1 government officers exempt from salary rule
- CEO says policy aligns with user expectations and values

Public reaction and viral buzz

The policy has sparked mixed reactions online. Critics have labeled the app a “gold digger’s marketplace,” while supporters argue it reflects real-world dating dynamics. A viral video criticizing the platform led to a surge of 3,000 new users in a single day, according to Singh.

Despite the backlash, Knot Dating claims to have turned profitable within six months of launch. The company sees its model as a reflection of evolving relationship standards in urban India, where ambition and compatibility increasingly drive matchmaking.

Sources: Moneycontrol, PR Newswire, Tribune India