Image Source: afaqs
Dabur India, one of the country’s leading FMCG giants, has made a significant strategic move by appointing Shashishekhar Mukherjee as General Manager – Digital Marketing & D2C (Direct-to-Consumer). This leadership transition signals Dabur’s commitment to further strengthening its digital presence and premiumizing consumer engagement in the health and wellness sector.
Key Highlights: Mukherjee’s Appointment and Vision
With over eighteen years of expertise spanning digital strategy, e-commerce, brand management, and media innovation, Mukherjee brings a wealth of knowledge to Dabur at a pivotal time of digital evolution and consumer behavior shifts.
In his announcement, Mukherjee expressed his enthusiasm for championing Dabur’s mission to make Ayurveda and holistic wellness solutions accessible in today’s fast-paced, digital-first landscape.
He credited Dabur’s legacy of trust and well-being as a strong foundation for building deeper digital consumer relationships, expanding the D2C ecosystem, and driving cutting-edge innovation.
Professional Track Record and Industry Impact
Prior to joining Dabur, Mukherjee spent nearly a decade with Reckitt, headlining digital marketing for powerhouse brands such as Dettol, Durex, Veet, and Moov.
At Reckitt, he led digital transformation projects, spearheaded award-winning campaigns, and delivered significant business growth recognized at the APAC Effies, Asian WARC, and EMVIES.
His earlier roles include leading digital strategy at GSK (now Haleon) for brands like Sensodyne and Eno, managing digital for PepsiCo at Mindshare, and orchestrating creative campaigns at GroupM, Publicis Groupe, Quasar Media, and Rediffusion Y&R. He has also contributed as Board Advisor at the India Influencer Governing Council and sits on the MMA APAC Retail Media Network.
Mukherjee is widely acknowledged as an industry leader, being listed among IMPACT Digital Power 100 and Brand Equity’s Top 30 Digital Marketers in India.
Mukherjee’s Roadmap for Dabur: Digital-First and D2C-Centric
Tasked with building a robust data-driven, marketing-led D2C infrastructure, Mukherjee aims to enhance Dabur’s consumer connectivity—leveraging analytics, new-age content, and technology to seize rapid e-commerce growth in the wellness category.
He envisions making wellness solutions more accessible “one click at a time,” nurturing omni-channel presence, and pioneering innovations in consumer personalization and engagement.
His leadership will see Dabur deepening its digital footprints, integrating influencer partnerships, scaling digital commerce, and driving AI-powered consumer insights.
Why This Appointment Matters
Mukherjee’s arrival reflects Dabur’s recognition that digital and D2C channels are pivotal to future growth, especially as Indian consumers embrace online convenience and seek authentic, natural health products.
Dabur is poised to accelerate product accessibility, personalization, and premium experiences, keeping pace with evolving consumer expectations in the wellness market.
The move aligns with global best practices, positioning Dabur to compete robustly in a digitally competitive FMCG sector, locally and internationally.
Conclusion
Shashishekhar Mukherjee’s appointment signals a forward-thinking digital transition for Dabur India, promising to amplify consumer outreach through innovation, technology, and data-driven strategies. As the company adapts to dynamic consumer trends and digital disruption, leadership like Mukherjee’s is expected to propel Dabur to new peaks of digital excellence.
Sources: BestMediaInfo, Business of Food, afaqs, Marketing Mind, MediaBrief
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