From OTT Sensation to Silver Screen Revival: Sai Marthand's Next Film with Nithiin in the Pipeline

Image Source: Cinema Express

"Little Hearts," directed by Sai Marthand, has become a surprise blockbuster on OTT, following its successful theatrical run. Riding this wave, Sai Marthand is now in advanced talks with actor Nithiin for a fresh romantic comedy project aimed at reviving the star’s career. Fans eagerly await official announcements.

Telugu cinema witnessed a surprising blockbuster this year with "Little Hearts," directed by Sai Marthand, which has now soared on OTT platforms, breaking viewership records and garnering widespread acclaim. Originally released in theaters on September 5, 2025, the film earned close to Rs 40-45 crore at the box office against a modest budget of around Rs 2.4 crore. Praised for its relatable romantic comedy narrative and fresh cast featuring Mouli Prashanth and Shivani Nagaram, "Little Hearts" resonated strongly with audiences, propelling Sai Marthand into the spotlight as one of the most promising filmmakers in Tollywood.

After making a splash on OTTplay Premium and ETV Win starting October 1, 2025, the film has clocked an astonishing 120 million streaming minutes within just a few days, confirming its continuing appeal and fanbase expansion in the digital space. The OTT release also includes an extended cut featuring never-before-seen footage, further delighting fans.

Buoyed by this success, Sai Marthand is now gearing up for his next project, reportedly collaborating with Telugu star Nithiin, who is keen on a strong comeback after experiencing a rough patch in his recent releases. Sources reveal that Sai Marthand recently met Nithiin and narrated a script for a fresh, fun-filled entertainer. The talks are in advanced stages, with a detailed narration awaited before the final decision. This project holds promise to reboot Nithiin's career trajectory with Sai Marthand’s well-appreciated storytelling style.

Key highlights:

Little Hearts amassed nearly Rs 45 crore in box office collections against a small budget.
The film debuted on OTT platforms from October 1, breaking OTT viewing records.
An extended OTT version includes exclusive new scenes hinting at potential sequels.
Sai Marthand has become a sought-after director in Tollywood post the film’s success.
The director is in ongoing discussions with actor Nithiin for a new film project.
This potential collaboration comes as Nithiin seeks to revitalize his career after recent setbacks.
Producers are reportedly competing to back this promising new venture with Sai Marthand and Nithiin.
Nithiin’s forthcoming projects include a December film for 70mm Entertainments while another is on hold.

With Sai Marthand’s knack for engaging youth-centric romantic comedies and Nithiin eager for a rebound, this upcoming film is highly anticipated to make waves once officially announced.

Source: ETV Win, OTTplay Premium, Deccan Chronicle, media reports

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