Philips is set to expand its premium male grooming and mother-child care range in India, bringing global innovation and newer product categories. With rapid growth in premiumization and rising demand from Gen Z and urban families, the company plans a sharper focus on tailored products, digital strategies, and strong localization in manufacturing.
Key Highlights of Philips’ Expansion
Premium Growth Surge: Philips’ premium segment for male grooming and mother-child care has seen over 75% growth, reflecting a major shift in Indian consumer preferences toward quality and advanced features.
New Launches Target Gen Z: New offerings like the rechargeable OneBlade intimate skin-protect device and S9000 Prestige Ultra electric shaver have been tailored for tech-savvy, style-conscious young men in India, using AI-driven precision, real-time sensors, and adaptive settings.
Mother & Child Care Innovations: Products like the Grow Bottle and sterilizer, recently launched and manufactured in India, highlight Philips’ promise of safety, hygiene, and convenience for urban families.
Global Portfolio Integration: Philips will introduce select global bestsellers—including oral care, beauty devices, and advanced baby-care solutions—to the Indian market, leveraging its leadership in personal health.
Market Leadership: Philips India dominates the male grooming segment, with about 50–60% market share (excluding manual razors), and aims to build on its heritage through product innovation and deeper brand engagement.
Local Manufacturing Focus: Increased “local for local” manufacturing insulates Philips from tariff shocks and boosts agility, with major production hubs in Baddi, Himachal Pradesh, and Silvassa. This strategy fosters affordability and broader market access for Indian consumers.
Digital-First Strategy & Campaigns: Philips has doubled its advertising spend post-pandemic and relies on digital-first marketing with influencer campaigns, connected TV, and experience-driven retail for both grooming and maternal portfolios.
Sources: Business Standard, NDTV Profit, Economic Times