From ₹1 Cr to Kitchen Kings—Brothers Stir Up ₹10 Cr/Month Brand

Image Source: Startup Pedia

In an awe-inspiring tale of vision and perseverance, brothers Divyam and Tanishq Jain of Gwalior have converted a modest ₹1 crore investment into a successful ₹10 crore/month home and kitchen brand—HomeEssentials. Their journey from small-town business owners to industry disruptors is inspiring a new generation of design-driven consumer startups across India.

1. The Spark Behind HomeEssentials

Motivated by the dismal and traditional Indian kitchen designs, Jain brothers envisioned a brand that would offer functionality along with design.
In January 2024, they launched HomeEssentials with space-saving, modern, and multi-functional products specifically catering to the Indian home.
Their initial month brought in revenues of ₹30 lakh, validating their idea and setting the stage for sky-rocketing growth.

2. Design-First, Consumer-Centric Approach

HomeEssentials offers a considered range of kitchen accessories, organisers, cleaning kits, and soft furnishings.
Success is founded on its thorough consumer research, identifying the shortcomings in conventional product design and creating smart, beautiful solutions.
Its slogan: "Fewer, smarter products that spark joy and order in Indian homes."

3. Explosive Growth & Market Impact

The company has expanded to ₹10 crore per month in revenue in over a year with the help of a $2.2 million seed fund.
The company is currently headquartered in Gurugram, with a growing team and a loyal customer base in metros and Tier II cities.
HomeEssentials is currently seeking to expand overseas and diversify products, leaping on India's booming D2C ecosystem.

Sources: Startup Pedia, YourStory, Moneymint