FSSAI Cracks Down On Misleading Labels: ‘ORS’ Must Go

Image Source: Indian Food Times

The Food Safety and Standards Authority of India (FSSAI) has ordered all food and beverage companies to immediately remove the term “ORS” from product labels, names, and trademarks. The directive aims to prevent consumer confusion and misleading health claims, ensuring compliance with national food safety regulations

Regulator takes swift action to protect consumers

In a decisive move, FSSAI has issued a directive mandating the removal of the term “ORS” (Oral Rehydration Solution) from all food and drink products. The order, dated October 14, 2025, applies to product names, labels, and trademarks—even when the term is used with a prefix or suffix. The regulator emphasized that using “ORS” outside of medically approved formulations violates the Food Safety and Standards Act, 2006.

The decision comes amid growing concerns that several brands were marketing flavored drinks and packaged beverages as “ORS,” misleading consumers into believing they had therapeutic benefits.

Why the term ‘ORS’ is restricted

ORS is a medically recognized formula used to treat dehydration, especially in cases of diarrhea or heat-related illnesses. Its composition is strictly regulated by health authorities. FSSAI clarified that using the term for general food or beverage products creates confusion and falsely implies medical efficacy.

The directive aims to uphold public trust and ensure that only certified pharmaceutical-grade products carry the “ORS” label.

Key highlights from the directive

- FSSAI orders removal of “ORS” from all food and beverage labels
- Applies to product names, trademarks, and any variation of the term
- Directive issued on October 14, 2025
- Misuse of “ORS” considered a violation of food safety laws
- States instructed to ensure strict compliance
- Non-compliance may lead to penalties and enforcement action

Industry response and next steps

Food business operators have been asked to comply immediately and revise packaging, marketing materials, and trademarks. State authorities have been directed to monitor implementation and take action against violators. The move is expected to reshape branding strategies across the beverage sector.

Experts believe this will help reinforce consumer safety and prevent the dilution of medically critical terminology.

Sources: India Today, Free Press Journal, Economic Times Retail