L’Oréal Paris celebrates its inaugural Diwali campaign in India—“Mujh Mein Hai Diwali”—with Alia Bhatt at the forefront, embracing nostalgia, warmth, and the spirit of Indian festivities. The campaign’s message honors women’s inner light, blending tradition with contemporary beauty for a festive season full of inspiration.
Key Highlights for “Mujh Mein Hai Diwali”
“Mujh Mein Hai Diwali” is L’Oréal Paris’s first-ever celebration of Diwali in India, setting a milestone for the global beauty brand’s engagement with Indian traditions and audiences.
Alia Bhatt headlines the campaign, joined by her childhood friends Akansha Ranjan Kapoor and Anushka Ranjan, bringing authenticity and genuine camaraderie to the ad. Their chemistry reflects real-life connections and elevates the theme of togetherness.
The campaign film, directed by Shirsha Guha Thakurta and lensed by Mitesh Mirchandani, blends cinematic visuals with warm, nostalgic storytelling. The narrative centers on the idea that Diwali’s light resides within every woman, highlighting confidence, grace, and tradition.
The campaign illustrates women celebrating Diwali across generations, portraying ritual moments like lighting diyas and reconnecting with loved ones. Alia’s performance echoes the brand’s “Worth It” philosophy, reinforcing beauty’s power to inspire and uplift.
Marketing thought leaders have praised the campaign for integrating local culture and emotional storytelling, noting its potential to connect with diverse Indian viewers and set new benchmarks for festive advertising.
“Mujh Mein Hai Diwali” ties into L’Oréal Paris’s larger message of empowering women and celebrating individuality within Indian tradition. The launch is widely visible on social media, television, and YouTube, driving strong engagement and festive buzz.
Sources: MediaBrief, Instagram