As New Year’s Eve approaches, grape sales surge worldwide thanks to the Spanish tradition of eating 12 grapes at midnight. Known as Las doce uvas de la suerte (“The Twelve Grapes of Luck”), each grape symbolizes one month of the year, believed to bring prosperity, happiness, and good fortune in 2026.
Across supermarkets and local markets, grapes are flying off the shelves as millions prepare for the midnight ritual of eating 12 grapes. Originating in Spain in the early 20th century, the tradition has spread to Latin America and beyond, becoming a global symbol of hope and renewal.
The custom involves eating one grape with each stroke of the clock at midnight, representing 12 wishes or blessings for the months ahead. Families and friends gather to share the ritual, blending cultural heritage with festive joy.
Experts note that the tradition’s popularity reflects a universal desire for luck, happiness, and success, making grapes one of the most sought-after items during New Year’s Eve celebrations.
Key Highlights And Major Takeaways
Origin: Spanish tradition dating back to 1909.
Meaning: Each grape represents one month of luck in the new year.
Global spread: Popular in Spain, Latin America, and increasingly worldwide.
Symbolism: Grapes signify prosperity, happiness, and renewal.
Festive demand: Markets report surging grape sales before New Year’s Eve.
Conclusion
The humble grape has become a powerful symbol of optimism, with the midnight ritual offering a sweet, simple way to welcome 2026 with hope and joy.
Sources: India Today, MSN, Livemint