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Imagicaaworld Entertainment Ltd (IEL) has taken a bold leap in its national expansion strategy by approving the acquisition of Malpani Parks Ahmedabad Private Limited (MPAPL) for Rs 75 crore. The deal, announced on August 25, 2025, secures 34 acres of prime non-agricultural land near Ahmedabad, earmarked for the development of what the company claims will be India’s largest waterpark. This marks IEL’s third major project in Gujarat and reinforces its commitment to building world-class entertainment infrastructure across the country.
Key Highlights From The Acquisition
- IEL will acquire 100 percent equity in MPAPL through a combination of share purchase and fund infusion toward liabilities
- The land parcel offers highway frontage and connectivity, enabling accelerated development timelines
- The proposed waterpark will feature international-standard rides, slides, and themed attractions
- The acquisition is subject to shareholder approval and will make MPAPL a wholly owned subsidiary of IEL
Strategic Importance Of The Ahmedabad Project
- The new waterpark will be located in the Ahmedabad-Gandhinagar belt, a region with rising tourism and consumer spending
- IEL aims to establish a flagship destination that sets a new benchmark for entertainment infrastructure in India
- The project complements IEL’s existing assets in Gujarat, including Aqua Imagicaa Water Park in Surat and the Sabarmati Riverfront attraction near the Atal Bridge in Ahmedabad
- The expansion aligns with Gujarat’s positioning as a hub for high-quality leisure and tourism
Operational And Development Plans
- The 34-acre site will be developed into a multi-zone waterpark with thrill rides, family play areas, and child-safe zones
- IEL plans to integrate advanced water filtration, recycling systems, and safety protocols to meet global standards
- The facility will be designed to accommodate high footfall, with dedicated zones for food, retail, and events
- Construction is expected to begin following shareholder clearance, with phased rollout over the next 24 months
Market Expansion And Brand Strategy
- IEL recently launched Aqua Imagicaa in Indore, Central India’s largest waterpark, showcasing its ambition to penetrate new geographies
- The Ahmedabad acquisition reinforces IEL’s dominance in Western India and strengthens its brand equity among urban and semi-urban consumers
- The company is focused on creating immersive entertainment experiences that blend technology, design, and cultural relevance
- With this acquisition, IEL aims to diversify its revenue streams and deepen market penetration across Tier 1 and Tier 2 cities
Economic And Tourism Impact
- The project is expected to generate significant employment in construction, hospitality, and local services
- It will contribute to Gujarat’s tourism economy by attracting domestic and international visitors
- Ancillary industries such as transport, food and beverage, and retail will benefit from increased footfall
- The waterpark will serve as a weekend and holiday destination for families across the region
Leadership Commentary And Vision
- Jai Malpani, Director of Imagicaaworld Entertainment, stated that the acquisition reflects the company’s conviction in Gujarat as a high-potential entertainment market
- He emphasized that the project will elevate customer experience and reinforce IEL’s position as India’s most trusted entertainment brand
- The company remains committed to delivering best-in-class leisure destinations that cater to evolving consumer preferences
Conclusion
Imagicaaworld Entertainment’s acquisition of Malpani Parks Ahmedabad marks a transformative moment in India’s entertainment landscape. With plans to build the country’s largest waterpark, IEL is not only expanding its geographic footprint but also redefining the scale and quality of leisure infrastructure. As the project unfolds, Gujarat is set to become a beacon of world-class entertainment, driven by innovation, investment, and immersive experiences.
Sources: Economic Times Retail, Travel Trends Today, The Hindu Business Line
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