Indian Telecom Official Outsmarts Mark Zuckerberg with Simple 'Jugaad'

A low-ranking official at India's telecom regulator successfully outmaneuvered Meta CEO Mark Zuckerberg by opting out of Facebook's mass email campaign supporting Free Basics. This campaign violated net neutrality principles, and the official's decision thwarted Facebook's efforts to sway public opinion. The story is highlighted in ex-Facebook executive Sarah Wynn-Williams's memoir, which details the strategy and its failure. Meta has dismissed these claims and attempted to block the book's publication. This incident showcases how a simple yet effective approach, often referred to as 'jugaad,' can impact major tech initiatives.

 

Source Name: The Times of India, Business Insider, TechCrunch