Provogue India launched MYN by Provogue, the nation's first design-it-yourself luggage platform, at the Jaigarh Heritage Festival 2025. Travelers customize with designs, themes, and artwork; a limited Heritage Edition draws from Rajasthan's royal motifs, unveiled with Jaipur royalty.
Provogue India, Lifestyle Partner of the Jaigarh Heritage Festival 2025, unveiled MYN by Provogue on December 8 in Jaipur—a pioneering platform letting users personalize premium luggage with unique designs, themes, and artwork for self-expression on journeys. This blends functionality with fashion for style-conscious travelers.
The launch featured the MYN Jaigarh Heritage Limited Edition Collection, co-created with the festival, inspired by Rajasthan's regal architecture, intricate motifs, and cultural legacy of Jaigarh Fort. Introduced amid HH Maharaja Sawai Padmanabh Singh of Jaipur, Princess Gauravi Kumari, and dignitaries, it earned praise as a "beautiful collection." CEO Pravin Prabhakar highlighted blending heritage with modern travel, aligning with Provogue's 28-year legacy in stylish, durable gear.
Key Highlights
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Customization Freedom: Personalize luggage with colors, charms, initials, artwork; first-of-its-kind in India.
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Heritage Edition: Limited collection fusing Jaigarh Fort's royal motifs with contemporary aesthetics.
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Royal Endorsement: Praised by Maharaja Padmanabh Singh at festival launch.
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Brand Vision: Premium hard luggage, backpacks; targets individuality in travel lifestyle.
Sources: PTI News, The Wire, ANI News, Provogue Official