iStreet Network Brings in Rakesh Rathi as Managing Director to Steer Next Phase

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iStreet Network Ltd. has appointed Rakesh Rathi as its new Managing Director, marking a significant leadership shift for the Mumbaibased ecommerce and digital services company. The decision was approved by the Board and disclosed through regulatory filings, with Rathi expected to play a key role in revitalizing the company’s strategic direction.

Key highlights of the appointment:

Rathi steps into the role amid efforts to stabilize iStreet’s financial performance, which saw a sharp decline in revenue and profitability in FY23.
He brings over two decades of experience in digital transformation, retail strategy, and operational turnaround across midsized tech firms and consumer platforms.
The appointment aligns with iStreet’s broader push to expand its assisted ecommerce footprint and improve investor confidence.

Strategic context:

iStreet Network has been repositioning itself as a network orchestrator, focusing on internet retail stores under the iStreet Bazaar brand.
The company’s recent efforts include onboarding microretailers across Tier 2 and Tier 3 cities and enhancing its AIdriven product discovery tools.
Rathi is expected to lead initiatives around product diversification, digital marketing, and capital restructuring.

Governance and outlook:

The Board has expressed confidence in Rathi’s ability to guide the company through its next growth cycle, especially as it navigates a competitive ecommerce landscape.
His appointment also signals a renewed focus on compliance, transparency, and stakeholder engagement.

With this leadership change, iStreet Network aims to reset its trajectory and build resilience in a fastevolving digital economy.

Sources: Economic Times, MarketScreener, iStreet Network Board Filings.