J J Valaya On Celebrating Indian Handicrafts And Heritage

Celebrating Craftsmanship  
Valaya, who founded the House of Valaya in 1992, has consistently drawn inspiration from India’s rich artisanal traditions. His designs highlight intricate handwork, weaving techniques, and textile heritage, ensuring that traditional crafts remain relevant in contemporary fashion.  

Fashion With Heritage  
At the recent showcase, Valaya’s collection reflected regal influences while adapting to modern sensibilities. He stressed that fashion is not just about trends but about storytelling-bringing India’s cultural narratives to life through fabric, embroidery, and design.  

Vision For The Future  
Valaya believes that the future of Indian fashion lies in balancing heritage with innovation. By supporting artisans and integrating traditional crafts into luxury fashion, he aims to create a sustainable ecosystem that honors India’s cultural wealth.  

Key Highlights  

• House of Valaya founded in 1992  
• Focus on Indian handicrafts, textiles, and heritage  
• Showcased “The Valaya Man” at India Men’s Weekend 2026  
• Designs blend royal elegance with modern sensibilities  
• Commitment to artisan sustainability and cultural storytelling  

Conclusion  
J J Valaya’s work underscores the importance of preserving India’s artisanal legacy while adapting it to global luxury fashion. His vision continues to inspire a deeper appreciation for handicrafts and heritage in contemporary design.  

Sources: PTI, Devdiscourse, India Men’s Weekend 2026 coverage