Image Source: Asianet Newsable
In an exciting development for small and medium businesses (SMBs) in India, Haptik, a subsidiary of Reliance Jio Platforms and a global leader in conversational AI, has launched its "AI for All" initiative. This ambitious program aims to democratize access to enterprise-grade AI Agents by offering affordable, intelligent WhatsApp and voice AI solutions tailored specifically for SMBs. Powered by the advanced Agentic AI Platform and priced starting at just ₹10,000, this initiative is set to redefine customer engagement and operational efficiency for thousands of businesses across the country.
Making AI Accessible To All SMBs
Traditionally, advanced AI-driven customer support solutions have remained out of reach for smaller enterprises due to cost and technical complexity. Haptik's "AI for All" changes this narrative by integrating AI Agents into Interakt, a WhatsApp-first CRM, marketing, and support automation platform already trusted by over 50,000 businesses.
Key Highlights Of The AI For All Initiative
Affordable Entry-Level Pricing
Businesses can deploy AI Agents starting at ₹10,000, covering 2,000 AI-powered conversations, making premium automation attainable without heavy investment or developer dependencies.
Multilingual And Context-Aware AI Agents
Haptik's AI Agents comprehend context and engage in natural conversations in 22 Indian languages, supporting small businesses in Tier 2 and Tier 3 cities to provide seamless, localized customer service.
Automation Of Repetitive Customer Interactions
Early adopters report up to 80% of repetitive queries handled automatically, while lead-to-sale conversions increase by 20-25%, helping businesses save on staffing costs and improve customer satisfaction.
Versatile Use Cases Across Industries
From clinics managing appointments round-the-clock and educational institutes answering queries to real estate firms guiding leads and booking site visits, AI Agents are already transforming customer engagement in diverse sectors.
Enterprise-Grade Security And Integrations
The AI platform complies with global security standards, integrates smoothly with existing CRMs and backend systems, and enables scalable automation without compromising data privacy.
Transforming SMB Operations With AI
Haptik CEO Ahshad Jussawalla emphasizes how AI Agents shift automation from a tech burden to a growth engine, enabling SMBs to delight customers, reduce churn, and optimize costs effectively. By eliminating the need for complex setups, this initiative empowers digitally forward yet resource-constrained small businesses to compete on larger scales.
Future Growth And Market Impact
Haptik aims to onboard between 300,000 to 500,000 SMBs over the next two years, targeting approximately 1% of India's digitally active SMB ecosystem. With plans to expand offline reach and continuous AI enhancement, the initiative envisions transforming India's small business landscape.
Social And Economic Benefits
Accessible AI promotes digital inclusion by helping smaller enterprises digitally transform without heavy budgets or technical expertise.
Enhanced customer engagement boosts revenue and sustains local economies.
Reduced manual workloads free up human resources for higher-value tasks, fostering business growth.
Conclusion
Haptik’s AI for All initiative marks a monumental step in empowering India’s SMB sector with cutting-edge AI technology. By blending affordability, ease of use, and enterprise-level capability, it provides a scalable, secure solution to enhance customer interactions and operational efficiency. As more SMBs adopt this AI revolution, India’s vibrant business ecosystem stands poised for a remarkable leap into the future of digital commerce.
Sources: Times of India, The Hindu Business Line, Economic Times, SMEStreet, MoneyControl
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