Signpost India Limited has secured exclusive outdoor advertising rights under the Kolkata Streetscape Renaissance Project. The 10-year PPP contract with Kolkata Municipal Corporation covers prime locations like Park Street and Theatre Road, projecting gross advertising revenues of around Rs. 450 crore.
Signpost India Limited has announced a landmark achievement with the award of exclusive outdoor advertising rights across Kolkata’s most prominent streets. The project, granted by Kolkata Municipal Corporation under a Public-Private Partnership model, is set to redefine the city’s visual identity while generating significant revenue streams.
Key Highlights
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Exclusive rights cover Park Street (Mother Teresa Sarani), Camac Street, Theatre Road (Shakespeare Sarani), and Park-o-Mat
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Annual fixed revenue commitment to Kolkata Municipal Corporation: Rs. 16.38 crore, with a 5% escalation every three years
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Total projected revenue to the authority, including State GST: over Rs. 250 crore during the concession period
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Gross advertising revenue estimated at Rs. 450 crore over the 10-year tenure, extendable by two years
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Contract awarded by a domestic entity, ensuring compliance with SEBI Listing Regulations
This development positions Signpost India as a key player in urban branding and outdoor media, while contributing to Kolkata’s cultural and commercial renaissance.
Source: Signpost India Limited, BSE filing, NSE disclosure