Image Source : Images Business of Fashion
Lehar Footwears Ltd, one of India’s leading names in affordable footwear, has officially entered the sports and athleisure segment with the launch of its new brand RANNR. The announcement marks a strategic leap for the Jaipur-based company, which has built its reputation on mass-market slippers and sandals. With RANNR, Lehar aims to redefine performance footwear for India’s growing base of fitness-conscious and style-driven consumers.
The launch comes at a time when demand for durable, stylish, and value-oriented sports shoes is surging across Tier 1 and Tier 2 cities, and Lehar is positioning RANNR to meet that demand head-on.
Key Highlights From The Brand Launch
- RANNR will focus on sports and athleisure footwear, starting with core performance shoes and expanding into running, walking, training, and lifestyle categories
- The brand will be distributed through over 520 distributors across 27 states, ensuring deep market penetration
- RANNR will be available on leading e-commerce platforms and supported by a dedicated direct-to-consumer website
- Lehar plans to take RANNR global, with expansion targeted across Asia, Africa, and the Middle East
- The launch aligns with Lehar’s broader strategy to diversify beyond EVA slippers and capitalize on its record revenue growth
Manufacturing Strength And Distribution Reach
Backed by five large-scale manufacturing facilities—four in Jaipur, Rajasthan and one in Kundli, Haryana—Lehar is leveraging its production capabilities to ensure RANNR shoes meet BIS standards for quality and durability. The company’s robust supply chain and distributor network will allow RANNR to reach both urban and semi-urban markets with speed and consistency.
- Facilities are equipped for high-volume production with a focus on quality control and design innovation
- The distributor network spans across India, enabling rapid rollout and retail visibility
- RANNR’s launch is supported by digital-first strategies, including a new D2C platform for personalized shopping experiences
Target Audience And Market Positioning
RANNR is designed for young professionals, students, fitness enthusiasts, and lifestyle-conscious consumers who seek performance without compromising on affordability. The brand aims to bridge the gap between premium sportswear and accessible pricing, offering shoes that combine comfort, style, and endurance.
- Initial product lines will feature breathable mesh uppers, cushioned soles, and versatile designs for daily wear
- Price points are expected to remain competitive, targeting the Rs 1,000 to Rs 3,000 range
- Marketing campaigns will focus on aspirational messaging and digital engagement with Gen Z and millennial audiences
Strategic Vision And Financial Momentum
Lehar’s entry into the sports footwear segment follows a strong financial year, with the company reporting its highest-ever revenue of Rs 277.2 crore in FY25 and Rs 142.2 crore in Q1 FY26. The success of its EVA brands—Crozi, Hilux, Bliss, and Hawai Slippers—has demonstrated Lehar’s ability to scale new categories, and RANNR is expected to follow a similar growth trajectory.
- The company aims to capture a significant share of India’s sports footwear market, which is projected to grow at a CAGR of 10 percent over the next five years
- Export opportunities are being explored, with RANNR positioned as a Made-in-India brand for global consumers
- Chairman Raj Kumar Agarwal emphasized the brand’s mission to deliver reliable, stylish, and performance-oriented footwear to millions of Indians
Conclusion: A New Chapter In Indian Footwear
With the launch of RANNR, Lehar Footwears Ltd is stepping into a dynamic and competitive space, armed with manufacturing strength, distribution depth, and a clear understanding of consumer needs. As the brand rolls out nationwide and prepares for international expansion, it signals a new chapter in India’s footwear story—one where performance meets affordability, and tradition meets innovation.
Sources: Indian Retailer, IndianTelevision, InFashion Business
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