Listen Up, World! YouTube's Podcast Juggernaut Breaks the Billion Barrier

YouTube has broken records in podcast land, revealing more than 1 billion monthly active podcast watchers in January of 2025. This feat makes YouTube the number one podcast destination in America, ahead of competition from the likes of Spotify and Apple Podcasts. The video-led strategy has been well-received, with over 400 million hours of podcast material being viewed on living room devices every month in 2024. The success of YouTube is down to its strong discovery capabilities, revenue-sharing scheme, and ease of use of both video and audio content. The success highlights the platform's increasing leadership in the transformation of the way people engage with digital content.

 

Sources: YouTube Blog, Tubefilter, Business Standard