LinkedIn Ads’ retargeting features enable marketers to engage prospects throughout every phase of the sales funnel, driving higher conversions and increased B2B revenue. With smart segmentation and tailored content, businesses can nurture leads from awareness to final purchase efficiently.
Top of Funnel: Awareness and Trust
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Retarget users who engaged with videos, company pages, events, and educational content
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Use carousel and static ads to share thought leadership and industry insights
Mid Funnel: Engagement & Nurture
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Retarget users who visited key website pages or submitted lead gen forms
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Deliver personalized ads promoting webinars, case studies, or product demos
Bottom Funnel: Conversion
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Focus ads on users who showed high intent with retargeting lists from CRM data
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Encourage conversions via free trials, discounts, and product offers
AI and Data-Driven Optimization
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Leverage LinkedIn’s AI tools to automate targeting and creative optimization
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Continuously test and refine campaigns for maximum ROI
Sources: Search Engine Land, LinkedIn Marketing Solutions, Factors AI