Myntra’s EORS 2025: Double the Orders, Triple the Excitement, Infinite Style

Image Source: Snackfax

Myntra's 22nd End-of-Reason Sale (EORS) has broken records, registering a record 2x increase in orders on the regular business days and a 1.3x increase in new user additions. The sale, a tradition in India's e-commerce fashion calendar, had millions of shoppers visit the website from all over the country, with Tier 2 and Tier 3 towns driving most of the growth.

Key Highlights

2x Surge in Orders: Orders doubled compared to regular business days, one of the largest EORS editions in history.
1.3x New Buyers Growth: The sale witnessed 1.3 times as many new buyers as the previous EORS, which indicates the widening reach of Myntra.
Tier 2 Cities Lead the Way: Nearly 60% of total orders were from Tier 2 and higher, with city centers like Guwahati, Bhubaneswar, Jammu, Panipat, Jalandhar, Gorakhpur, Hisar, Mysore, and Udaipur emerging as top shopping centers.
Gen Z Boom: Myntra's FWD program for Gen Z saw its orders grow 18 times as four orders per second were dispatched on day one—a reflection of the platform's prowess among young consumers.
Brands Sought Across the World: Demand for international brands, or global beauty brands, was four times, and other categories saw a threefold increase.
Bengaluru's M-Now Delivery Expands: Bengaluru's fast delivery service M-Now witnessed orders grow four times on the inaugural day.
VIP Access Trend: Over half a million people purchased VIP tickets, which gave them early admission and special discounts.
Unmatched Diversity: The sale featured over 4 million looks from over 10,000 brands, and it was the biggest fashion, beauty, and lifestyle shopping event of the season.

The 22nd edition of EORS was spectacular, reiterating Myntra's position as India's largest fashion, beauty and lifestyle commerce enabler. It is a testament to the love and trust our customers continue to repose in us," said Bharath Kumar, Head of Revenue Growth at Myntra.

With its immense size, unparalleled promotions, and personalized experiences for Gen Z and beyond, Myntra's End of Season Sale continues to set new benchmarks in India's e-commerce landscape.

Source: The Hindu BusinessLine, FashionNetwork.com