Neeraj Chopra Throws Precision into the Fast Lane as Audi India's New Icon

Key Points in the Announcement
Olympic and World Champion Neeraj Chopra has been launched as the new face and brand ambassador of Audi India in a historic tie-up between one of India's greatest sports heroes and the legendary German luxury automotive powerhouse.

The partnership, orchestrated by JSW Sports, is based on common values of performance, accuracy, and an insatiable pursuit for excellence. Audi and Chopra are both known for breaking rules and setting new standards within their respective domains.

Partnership Insights
Audi India’s Head, Balbir Singh Dhillon, emphasized that Chopra’s journey from ambition to achievement perfectly mirrors Audi’s progressive DNA. His focus, speed, and determination make him a natural extension of the brand’s philosophy of leading rather than following.

Neeraj Chopra indicated his thrill, saying that the emphasis Audi places on innovation and advancement is very much in line with his own philosophy as an athlete. He said becoming part of the Audi family was a dream realized, recalling how as a kid he was always fascinated by cars and what Audi stands for.

Spotlight on Achievements
Chopra's athletics career has been nothing less than phenomenal, with a gold at the Tokyo Olympics, a silver at the 2024 Paris Olympics, and regular top podium finishes at the Asian Games, Commonwealth Games, and World Championships.

During 2025 alone, he smashed the 90m javelin mark at the Doha Diamond League and won a silver at the Janusz Kusocinski Memorial in Poland, cementing his position as a world sporting legend.

Industry Impact
The partnership comes at a time when Audi India is experiencing strong growth, with a 17% increase in sales in the first quarter of 2025 and the recent launch of high-performance models like the RS Q8 Performance.

This collaboration is expected to further strengthen Audi’s brand presence in India, aligning the company with a symbol of national pride and forward motion.

Sources: BW Marketing World, Times of India, NDTV, Financial Express, India Today, Economic Times, News18, AP7AM