Niyo Goes Global: Helping Desi Students Stretch Dollars While Hitting the Books

Niyo, India’s leading travel banking fintech, has launched its ‘Spend Smart. Save Smart.’ campaign to help the 1.8 million Indian students studying overseas save big on international payments. As the number of Indian students abroad continues to surge, the campaign addresses a critical need: making every rupee count in the face of tuition, rent, and daily expenses in foreign currencies.

 

Key Highlights:

 

•⁠  ⁠Zero Forex Markup Card: Niyo offers a card with no forex markup, eliminating hidden charges and currency conversion fees, and enabling students to save up to ₹2 lakh annually on global spending.

 

•⁠  ⁠Fee-Free International Transfers: Students and parents benefit from zero SWIFT and platform fees, making tuition and living expense payments seamless and cost-effective.

 

•⁠  ⁠Global Acceptance: Niyo cards are accepted in over 180 countries and at 2,000+ universities, already trusted by thousands of Indian students worldwide.

 

•⁠  ⁠Digital-First Outreach: The campaign targets Gen Z students and their parents on platforms like Instagram, YouTube, JioHotstar, and SonyLIV, using relatable stories to highlight real savings.

 

Outlook:

Niyo’s initiative is set to redefine financial confidence for Indian students abroad, ensuring smarter spending and greater savings. As international education grows, such fintech solutions will be crucial in empowering young Indians to become savvy, responsible global citizens.

 

Source: Adgully, India Education Diary