Image Source : Business Today
The Oberoi Group has launched ‘Elements by Oberoi’, a comprehensive sustainability framework grounded in the core natural elements of Earth, Water, and Air, aiming to redefine responsible luxury through eco-conscious practices and regenerative hospitality experiences.
Framework Philosophy
* ‘Elements by Oberoi’ draws inspiration from the three vital elements — Earth, Water, and Air — symbolizing stability, purity, and life
* The initiative reflects Oberoi’s commitment to preserving nature while delivering exceptional guest experiences
* The framework integrates sustainability into design, operations, guest engagement, and community partnerships
Pillar 1: Earth
* Focus on regenerative landscaping, local biodiversity conservation, and organic farming
* Use of eco-certified materials in construction and renovation
* Commitment to zero-waste kitchens and composting practices in all properties
* Promotion of farm-to-table cuisine sourced from on-site or local farms
Pillar 2: Water
* Installation of advanced water harvesting, filtration, and recycling systems
* Reduction of single-use plastic across all guest touchpoints
* Greywater recycling and efficient irrigation to minimize water footprint
* Use of sustainable linen and laundry technologies to reduce water consumption
Pillar 3: Air
* Deployment of in-room air purification systems to ensure high air quality for guests
* Transition to electric and hybrid vehicles for internal transport
* Rooftop solar panels and clean energy adoption to cut carbon emissions
* Indoor plants and green walls to enhance oxygenation and reduce pollutants
Guest Engagement And Education
* Curated nature walks, eco-tours, and sustainability workshops for guests
* QR-based info portals to track property-level environmental impact in real time
* Incentives for guests participating in green practices, such as reusable bottle schemes and carbon-offset options
Community And Ecosystem Collaboration
* Partnerships with local NGOs, artisans, and schools for conservation education
* Employment and training opportunities for local residents in sustainable hospitality
* Support for indigenous culture through crafts, cuisine, and storytelling
About The Oberoi Group
The Oberoi Group is a leading Indian luxury hospitality brand known for its award-winning service, iconic properties, and commitment to excellence. With ‘Elements by Oberoi’, it takes a transformative step toward aligning luxury with sustainability.
Sources: Company Press Release, Industry Reports, Sustainability Updates
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