Oberoi Group Unveils 'Elements': A Nature-Inspired Blueprint for Sustainable Luxury

Image Source : Business Today

The Oberoi Group has launched ‘Elements by Oberoi’, a comprehensive sustainability framework grounded in the core natural elements of Earth, Water, and Air, aiming to redefine responsible luxury through eco-conscious practices and regenerative hospitality experiences.

Framework Philosophy

* ‘Elements by Oberoi’ draws inspiration from the three vital elements — Earth, Water, and Air — symbolizing stability, purity, and life

* The initiative reflects Oberoi’s commitment to preserving nature while delivering exceptional guest experiences

* The framework integrates sustainability into design, operations, guest engagement, and community partnerships

Pillar 1: Earth

* Focus on regenerative landscaping, local biodiversity conservation, and organic farming

* Use of eco-certified materials in construction and renovation

* Commitment to zero-waste kitchens and composting practices in all properties

* Promotion of farm-to-table cuisine sourced from on-site or local farms

Pillar 2: Water

* Installation of advanced water harvesting, filtration, and recycling systems

* Reduction of single-use plastic across all guest touchpoints

* Greywater recycling and efficient irrigation to minimize water footprint

* Use of sustainable linen and laundry technologies to reduce water consumption

Pillar 3: Air

* Deployment of in-room air purification systems to ensure high air quality for guests

* Transition to electric and hybrid vehicles for internal transport

* Rooftop solar panels and clean energy adoption to cut carbon emissions

* Indoor plants and green walls to enhance oxygenation and reduce pollutants

Guest Engagement And Education

* Curated nature walks, eco-tours, and sustainability workshops for guests

* QR-based info portals to track property-level environmental impact in real time

* Incentives for guests participating in green practices, such as reusable bottle schemes and carbon-offset options

Community And Ecosystem Collaboration

* Partnerships with local NGOs, artisans, and schools for conservation education

* Employment and training opportunities for local residents in sustainable hospitality

* Support for indigenous culture through crafts, cuisine, and storytelling

About The Oberoi Group

The Oberoi Group is a leading Indian luxury hospitality brand known for its award-winning service, iconic properties, and commitment to excellence. With ‘Elements by Oberoi’, it takes a transformative step toward aligning luxury with sustainability.

Sources: Company Press Release, Industry Reports, Sustainability Updates

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