India's government is roping in domain experts to decode Ola and Uber's complex fare algorithms amid a dragging investigation into potential unfair practices. Unlike swift action against Rapido's cashback claims, technical hurdles demand robust evidence before penalties.
The Director General (Investigation) under the Consumer Affairs Ministry is turning to specialized domain experts to scrutinize Ola and Uber's pricing algorithms, as the probe stalls due to decoding challenges. Officials confirm "lapses" exist but insist on ironclad technical proof for quasi-judicial action, contrasting Rapido's quick ₹10 lakh fine in August 2025 for unsubstantiated "Auto in 5 mins" ads.
Consumer complaints surge over opaque dynamic pricing, surge multipliers, and add-ons like Uber's "advance tip" feature—deemed "exploitative" by Minister Pralhad Joshi in May. Platforms face heat for peak-hour hikes up to 2x base fare under 2025 guidelines, alongside Android-iOS disparities and battery-linked surges exposed in viral experiments.
This deeper dive extends CCPA scrutiny to ride-hailing's ecosystem, prioritizing transparency amid rising grievances. Ola and Uber have not commented publicly.
Key Highlights:
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Probe delayed; experts decoding fare algorithms for unfair practices proof.
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Rapido fined ₹10L swiftly; Ola/Uber need technical validation.
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Issues: Surge up to 2x peak, advance tips, Android/iOS gaps.
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Viral tests show iPhone/higher battery fares; govt vows zero tolerance.
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CCPA expanding to food delivery, ticketing for broader digital fairness.
Sources: Moneycontrol, India Today, Instagram