OLX’s Elite Buyer Plan: Because Great Deals Deserve Great Buyers

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OLX India has introduced its Elite Buyer Program, a paid-for subscription service that seeks to redefine the second-hand buying experience. With over 180 million people using it on a yearly basis and a robust marketplace for cars, two-wheelers, property, electronics, mobiles, and furniture, OLX looks to be the gold standard in trust and efficiency in the used segment.

Key Highlights

The Elite Buyer Program provides subscribers a highlighted Elite Buyer badge, which distinguishes them and enables them to gain quicker responses from sellers. The badge also doubles as a trust marker, accelerating buyer-seller negotiations and transactions.
The plan is offered in all the major categories, with each segment-priced accordingly. For instance, the starter tag plan is available at Rs 49 for mobiles and Rs 199 for cars and real estate. The Pro plan with verified leads, along with unlimited chats, is available from Rs 799 for mobiles to Rs 3,999 for cars and real estate.
Subscribing members can subscribe to category-specific subscriptions, which provide focused access to listings. Subscription to each category is required separately.
The Elite Buyer Pro membership is for serious buyers, such as repeat buyers or dealers, and offers direct contact information for sellers and priority in sellers' inboxes.
The service leverages generative AI, data science, and user-centric product development to deliver an optimized, outcome-driven experience. Future releases will include AI-driven verification, listing optimization, and other trust and safety features.
OLX handles approximately 53 million buyers and 18 million sellers every year, enabling $3 billion value's worth of second-hand goods transactions.

The site continues to focus on fast commerce, seeking to simplify buying and selling, making it safer and more rewarding.

Sources: Business Standard, Exchange4Media, HDFC Sky, afaqs, OLX India Help Center