OYO announced a £50 million (₹539 crore) investment over three years to expand its premium hotel portfolio in the UK, targeting long-term leasehold and management contracts. This strategic shift from budget to premium properties aims to strengthen tourism infrastructure under the UK’s "Showcase Britain" initiative. The investment is expected to support 1,000 direct and indirect jobs, with plans to add 22 premium hotels to its existing 18 under this model. Puneet Yadav, OYO UK Country Head, stated the expansion includes introducing European brands to meet evolving traveler demands. The move aligns with OYO’s global strategy, following acquisitions like Motel 6 in the US.
Source: OYO Press Release, Nasscom, UK Department for Business and Trade – February 4, 2025.