Parachuting into the Big League: Marico’s FMCG Flight Plan for 2030

Image Source: Business Standard

Marico Ltd, the FMCG giant with popular brands Saffola, Parachute, and Livon under its belt, has announced a bold strategy to double its revenue and reach Rs 20,000 crore by 2030. Having reached the Rs 10,000 crore milestone in FY25, the company is now poised to enter a phase of transformation with a focus on innovation, premiumisation, and digital acceleration.

Key Highlights
- Saffola foods business has grown 5x from FY20 and has crossed Rs 900 crore in FY25
- Premium personal care players like Beardo, Just Herbs, and Plix are fast making their presence felt, with a combined annualised revenue run-rate of Rs 2,000 crore
- Digital-first portfolio increased to Rs 750 crore in FY25 and is likely to increase 2.5x by FY27
- Premium personal care and food segments contributed 22% of India revenue in FY25, to increase to 25% by FY27

Strategic Priorities
- Focus on consumer-led portfolios that reflect shifting desires
- Continued expenditure on new-generation brands and online media
- Structural gross margin expansion of nearly 1,000 basis points over FY24–FY25
- Consolidating core categories while expanding growing businesses

Leadership View
- Chairman Harsh Mariwala emphasized excellent brand building and operational excellence - MD & CEO Saugata Gupta reiterated the vision to be a digitally admired global FMCG player

Market Environment
- Rural renaissance and urban consumption behavior are driving growth pace - Marico will maintain double-digit top-line growth until FY30.

Sources: Economic Times, Business Standard, BusinessWorld, Hindu BusinessLine, MSN News.