Pine Labs Ltd has been awarded multi-year contracts by India’s three leading oil marketing companies—Bharat Petroleum (BPCL), Hindustan Petroleum (HPCL), and Indian Oil Corporation (IOCL). The agreements strengthen Pine Labs’ role in digital payments and loyalty solutions, enhancing customer engagement across India’s fuel retail network and driving fintech innovation.
Pine Labs Ltd, a leading merchant commerce and fintech platform, has announced that it has secured multi-year contracts from India’s top three oil marketing companies—BPCL, HPCL, and IOCL. The partnerships mark a significant milestone in Pine Labs’ expansion strategy, reinforcing its position as a trusted provider of digital payment and loyalty solutions in India’s fuel retail sector.
Key Highlights:
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Strategic Contracts: Multi-year agreements signed with BPCL, HPCL, and IOCL.
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Digital Integration: Pine Labs to deploy advanced payment and loyalty solutions across fuel retail outlets.
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Customer Engagement: Enhanced digital experiences for millions of consumers at petrol pumps nationwide.
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Market Impact: Strengthens Pine Labs’ presence in India’s fast-growing fintech and retail ecosystem.
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Future Outlook: Collaboration expected to drive innovation in payment technologies and loyalty programs.
Industry experts note that the contracts will allow Pine Labs to leverage its fintech expertise to modernize fuel retail transactions, offering seamless digital experiences and strengthening customer loyalty. With India’s fuel retail sector serving millions daily, the partnerships highlight the growing importance of digital commerce in essential services.
Sources: Reuters, Economic Times, Moneycontrol