Poised and Prepared: BIC’s Cello Deal, A Smart Step for Sustainable Growth.

BIC is divesting its Cello stationery business in India to Authum Investment & Infrastructure for INR 153.34 crores, with the transaction expected to close by year-end. This move is not expected to materially impact BIC’s 2025 net sales or EBIT margin amid a revised cautious outlook reflecting global market challenges. BIC remains focused on operational agility and strategic investments.

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