Proton VPN Wraps Security in Style: Launches World’s First VPN Blanket

Updated: December 09, 2025 02:45

Image Source: TechRadar

Proton VPN has teamed up with luxury streetwear brand Aries to launch the world’s first VPN blanket, a playful product designed to symbolize digital protection. Buyers receive one month of free Proton VPN service, combining physical comfort with online privacy. The initiative aims to raise awareness about cybersecurity in everyday life.

As the holiday season approaches, Proton VPN has taken an unconventional step to promote online privacy—launching the world’s first VPN blanket. Created in collaboration with Aries, a UK-based luxury streetwear brand, the blanket is both a fashion statement and a symbolic reminder of the importance of digital protection.

The blanket comes with a free one-month Proton VPN subscription, allowing users to experience secure browsing while enjoying physical comfort. Proton’s campaign cleverly ties the concept of “blanketing” oneself in safety to the company’s mission of shielding users from online threats.

This initiative arrives at a time when cybersecurity concerns are at an all-time high, with increasing risks of surveillance, data theft, and censorship. By merging lifestyle branding with digital privacy, Proton aims to reach a broader audience—particularly younger consumers who value both style and security.

Major Takeaways

Unique Collaboration: Proton VPN partners with Aries to launch a limited-edition VPN blanket.

Free Protection: Buyers receive one month of Proton VPN service at no extra cost.

Symbolic Messaging: The blanket represents digital safety and comfort in everyday life.

Holiday Timing: Released during the festive season to attract attention and spark conversations.

Awareness Drive: Designed to highlight the importance of online privacy in a creative way.

Notable Updates

Lifestyle Meets Tech: The collaboration bridges fashion and cybersecurity, appealing to diverse audiences.

Marketing Innovation: Proton uses humor and creativity to differentiate itself in the crowded VPN market.

Consumer Engagement: The campaign encourages users to think about privacy beyond traditional tech products.

Conclusion

Proton VPN’s VPN blanket is more than a novelty—it’s a bold marketing move that combines style, comfort, and cybersecurity awareness. By offering a free month of protection, Proton ensures that the campaign is not just symbolic but also practical, reinforcing its mission to make online privacy accessible to all.

Sources: TechRadar, Proton VPN official site

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