Racing Ahead: Jockey Hits 1,500 Stores While Keeping Comfort in the Lead

Image Source: The New Indian Express

Jockey India has reached a significant retail milestone with the launch of its 1500th Exclusive Brand Store (EBS), marking widespread growth across metros, Tier-2, and Tier-3 cities. The brand's evolution from trusted innerwear to a comprehensive lifestyle label reflects its commitment to combining comfort, style, and accessibility for India's modern consumers.

Key Highlights: Jockey’s Retail Journey and Expansion

Milestone Achievement: The 1500th Jockey store, inaugurated recently, highlights the brand’s successful penetration in India’s retail market since its first store launch in Bangalore in 1995. The new outlet features a modern layout designed to attract young, style-conscious shoppers and offers a wide range of apparel for men, women, and children.

Brand Evolution: Jockey has transformed from being mainly an innerwear brand to a one-stop lifestyle destination, addressing growing demands for comfort-driven and fashion-forward essentials with contemporary designs and enhanced store experiences.

Nationwide Reach: With a strong presence expanding beyond metros to tier II and III cities, Jockey’s retail footprint is a testament to its strategy of inclusive growth and deep market understanding, ensuring product accessibility to a diverse consumer base.

Consumer and Franchisee Trust: Ankur Sharma, Chief Retail Officer at Page Industries, credited this milestone to consumer loyalty and franchisee support, reaffirming Jockey’s commitment to evolving with consumer preferences and strengthening brand trust.

Digital and Offline Synergy: Jockey balances its growth through both online and offline channels, leveraging omni-channel retail strategies that enhance customer engagement and convenience.

Comprehensive Product Range: The Exclusive Brand Stores feature an assortment ranging from classic innerwear to athleisure and performance wear, making Jockey a versatile brand catering to the lifestyle needs of today’s consumers.

Future Growth Outlook: Jockey aims to continue its expansion and innovation journey, blending comfort with style while tapping into emerging fashion trends and enhancing customer experience across India.

Jockey’s 1500-store landmark underlines its successful journey in redefining everyday essentials, marking it as a household name synonymous with comfort, quality, and modern style.

Sources: Retail4Growth, Business Standard, DFU Publications, ANI News, MediaBrief

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