Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has acquired ‘Udhaiyam’, a leading Tamil Nadu-based brand known for its range of pulses and gram products. The move marks RCPL’s deeper push into the regional staples segment, expanding its footprint across South India’s fast-growing consumer market.
In a strategic move to strengthen its consumer goods portfolio, Reliance Consumer Products Ltd, the FMCG subsidiary of Reliance Industries Limited, has acquired Tamil Nadu’s iconic pulses and staples brand Udhaiyam. The acquisition underlines Reliance’s ambition to build a pan-India presence in everyday grocery categories and reinforce its dominance in regional staple markets.
Founded over four decades ago, Udhaiyam enjoys strong brand recall and customer loyalty in South India, particularly for its quality pulses and lentils. The deal positions RCPL to leverage Udhaiyam’s established distribution network and brand equity to scale its staples business.
Key Highlights:
-
RCPL acquires 100% stake in Udhaiyam, a leading heritage pulses brand from Tamil Nadu.
-
Marks Reliance’s continued expansion in staples and packaged food categories.
-
Udhaiyam brand to continue under RCPL’s FMCG portfolio alongside brands like Campa, Sosyo, and Toffeeman.
-
Strengthens Reliance’s distribution network and regional market penetration in the South.
-
Reflects Reliance’s focus on scaling locally trusted heritage brands to national prominence.
Sources: Company exchange filing, Business Standard, Moneycontrol, Economic Times.