Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has acquired a majority stake in Australia’s Goodness Group Global, marking its entry into the competitive Australian consumer goods market. The deal brings health-focused beverage brands like Nexba and PACE into Reliance’s portfolio, strengthening its global wellness-driven FMCG strategy.
Reliance Industries has taken a significant step in its global FMCG expansion. Its subsidiary, Reliance Consumer Products Limited (RCPL), announced the acquisition of a majority stake in Goodness Group Global, an Australia-based beverage company known for its “better-for-you” products.
This move aligns with Reliance’s strategy to diversify into health-led beverages, tapping into rising consumer demand for low-sugar, gut-health, and hydration-focused drinks. Goodness Group’s flagship brands include Nexba, a gut-health beverage range, and PACE, a hydration drink co-created with Australian cricket captain Pat Cummins.
The acquisition not only strengthens Reliance’s FMCG portfolio but also positions it to introduce these brands into new markets, including India, where demand for functional and wellness beverages is rapidly growing.
Key Highlights
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Acquisition: Majority stake in Australia’s Goodness Group Global
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Brands Added: Nexba (gut-health drinks), PACE (hydration beverages)
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Market Entry: First major FMCG expansion into Australia
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Strategic Focus: Health-led, low-sugar, and functional beverages
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Future Outlook: Plans to introduce Goodness Group products in India
Reliance’s entry into Australia signals its ambition to become a global FMCG powerhouse, blending affordability with wellness-driven innovation.
Sources: Moneycontrol, Fortune India, The Economic Times