Image Source: PropTechBuzz
In a landmark move that signals a new era for India’s real estate technology sector, Aurum PropTech Ltd. has officially approved the acquisition of a 100% equity stake in PropTiger Marketing Services India Pvt Ltd, a leading digital real estate brokerage platform. The deal, valued at ₹86.45 crore, was executed through a strategic all-stock equity swap with REA India, the former owner of PropTiger.
This acquisition marks a pivotal moment in Aurum’s mission to build a full-stack PropTech ecosystem, integrating digital platforms, AI-driven tools, and brokerage services to streamline the entire homebuying journey—from lead generation to transaction management.
The Mechanics of the Deal
Under the terms of the agreement, REA India will receive 4,242,537 fully paid-up equity shares of Aurum PropTech via preferential allotment, representing a 5.54% equity stake in the company. The transaction was approved during Aurum’s board meeting held on July 23, 2025, and is subject to shareholder and regulatory approvals.
REA India, a subsidiary of the Australia-based REA Group, had previously acquired PropTiger and Housing.com, positioning itself as a major player in India’s digital property space. With this deal, REA India sharpens its focus on Housing.com, while PropTiger transitions into Aurum’s expanding PropTech portfolio.
Strategic Synergy and Vision
Aurum PropTech’s founder and CEO, Ashish Deora, emphasized the strategic rationale behind the acquisition:
“Our conviction in this acquisition stems from a shared vision with REA India to digitize the consumer’s real estate journey. This reinforces Aurum’s dominance across the total addressable market for residential real estate distribution in India, estimated at ₹38,000 crore annually.”
The integration of PropTiger into Aurum’s ecosystem will unlock access to a suite of digital platforms including NestAway, Sell.Do, and Aurum Analytica. These platforms will empower PropTiger with advanced tools such as virtual property tours, investment dashboards, and matchmaking analytics, enhancing both customer experience and operational efficiency.
Leadership Reshuffle
As part of the post-acquisition strategy, Prakash Tejwani has been appointed as the new CEO of PropTiger, while Sridhar Srinivasan will be elevated to Chief Business Officer over the next 12 to 18 months. This leadership transition is designed to ensure continuity, innovation, and alignment with Aurum’s broader PropTech ambitions.
PropTiger, founded in 2011 by Dhruv Agarwala, has built a strong reputation in the residential brokerage space. With a reported ₹100.93 crore turnover in FY2023-24 and a 23% CAGR over FY22–FY24, the company brings scale, credibility, and deep market insights to Aurum’s portfolio.
Tech-Enabled Real Estate
The acquisition is more than a financial transaction—it’s a strategic leap toward digitizing India’s real estate sector. Aurum’s integrated approach spans rental platforms, analytics engines, and sales automation tools, creating a seamless experience for buyers, sellers, and brokers alike.
By combining PropTiger’s brokerage strength with Aurum’s tech infrastructure, the company aims to redefine how properties are marketed, discovered, and transacted in India. This includes AI-powered lead scoring, predictive pricing models, and immersive property visualization—all designed to make real estate smarter and more accessible.
Market Impact and Future Outlook
Industry analysts view the acquisition as a bold move that consolidates Aurum’s position in the PropTech space. It also reflects a growing trend of digital transformation in real estate, where platforms are moving beyond listings to offer end-to-end solutions.
For REA India, the deal allows a sharper focus on Housing.com, while retaining a strategic stake in Aurum’s future growth. For Aurum, it’s a chance to deepen its footprint in residential brokerage and unlock synergies across its existing platforms.
With SEBI’s recent approval for Aurum to launch India’s first Small and Medium REIT (SM-REIT), the company is also expanding into fractional ownership and investment products—further diversifying its offerings and appealing to retail investors.
Shaping Tomorrow’s Realty
As the dust settles on this high-profile acquisition, one thing is clear: Aurum PropTech is not just building platforms—it’s building the future of real estate in India. With PropTiger now under its wing, the company is poised to deliver smarter, faster, and more personalized property experiences to millions of Indians.
Sources: ETRealty, Aurum PropTech, ThePrint
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