Roblox Riches Gone Wild: Veeba Shark Viraj's Epic Kid-Spend Reveal Steals the Episode

Updated: January 16, 2026 11:49

Image Source: Times of India

In Shark Tank India 5, Veeba Foods founder Viraj Bahl shocked Vineeta Singh by revealing he spent over Rs 2 lakh on Roblox Robux for his kids over two years. The confession surfaced during VKYD Labs' phygital fashion pitch for metaverse avatars, blending parenting styles with startup innovation.

Viraj Bahl, founder of Veeba Foods and Shark Tank India 5 judge, casually admitted spending over Rs 2 lakh on Roblox virtual currency for his two children over two years, shocking Vineeta Singh during a phygital fashion pitch by VKYD Labs. The revelation came amid discussions on gaming monetization, highlighting parental spending in metaverses. This moment underscored the pitch's innovative blend of real-world apparel and digital avatars.

Key Highlights

Father-son duo Arjun Goel and Sanjay Goel pitched VKYD Labs, seeking Rs 1 crore for 10% equity at Rs 10 crore valuation. Their business creates phygital products—physical clothes with digital twins for Roblox avatars—tapping into Roblox's UGC program where Arjun was India's first accepted creator.
Arjun's journey began with lockdown gaming addiction, leading to Walmart as a client and positioning Indian factories for global metaverse supply chains. The founders emphasized a Made in India vision for virtual goods manufacturing.
Viraj's confession: "Maine rupaye mein toh laakh rupaye se zyaada de chuka hoon," explaining spends on Robux for games and accessories across his sons Rajvir and Ranvir. Vineeta, a self-proclaimed strict Indian mom banning Roblox for safety, laughed in disbelief while opting out due to platform commissions.
The episode spotlighted Roblox's economy, where users buy in-game items, but sharks like Vineeta and Kunal hesitated on high cuts to the platform. VKYD Labs showcased revenue from corsets, jewelry, and expanding multi-metaverse demand.
Viraj Bahl, Veeba's leader who grew it to over Rs 1000 crore, brings FMCG expertise to the tank since season 4. His parenting anecdote humanized the sharks, blending business scrutiny with real-life insights into digital consumer trends.

This viral moment from the January 2026 episode has sparked debates on gaming spends and metaverse commerce potential in India. VKYD Labs positions factories for global digital supply, but deal outcomes remain pending as sharks weighed risks.

Actual Sources: News18, Times of India, The Indian Express

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