S Chand & Co. Sets Sights on Test Prep Market with ₹350 Million Acquisition Push

Image Source: Business Standard

Strategic Investment Update: S Chand and Company Ltd has sanctioned an investment of ₹350 million in a potential takeover of the test preparation segment. The move is in line with the company's vision to diversify its education businesses and ride India's booming edtech and competitive exam market.

Transaction Highlights:

It was approved by the Board of Directors during their June 30, 2025 meeting.

The target company operates in the test prep vertical, a high-growth sector driven by professional and government exam prep coaching demand.

Investment will be done by way of a structured buyout after due diligence and regulatory clearance.

Growth Rationale:

The purchase is expected to contribute to S Chand's existing portfolio of K-12 and higher education titles.

It fits with the strategy of the company to move into complementary verticals with high digital potential.

The initiative also reflects S Chand's vision of creating a more integrated learning environment, converging the print, digital, and service-based education paradigms.

Market Consequences:

India's test preparation market is expected to expand at a CAGR of over 15% through 2030, driven by growing student enrollments and digitalization.

S Chand's foray into this segment could also contribute to competition with existing players such as BYJU'S, Aakash, and Unacademy.

Investors may view the deal as proof of the company's return to high-margin, scalable turf.

Next Steps:

The firm is expected to make additional announcements once it has finished conducting due diligence.

Integration strategy, brand positioning, and digital strategy will be matters to watch over the next several quarters.

Sources: Rediff MoneyWiz, BSE India, Trendlyne, S Chand Corporate Announcements