Samsung’s 2025 Mission: Conquer India, One Smartphone at a Time

Image Source: Times of India

Samsung placed India at the forefront of its 2025 global mobile vision, injecting a multilayer strategy that includes premium flagships to affordable phones. With a sharp focus on regional growth and value growth, the technology giant is doubling down on the Indian market.

Key Takeaways from the Strategy:

Samsung will sell over 11 million ASeries smartphones in India for the current year in Tier 3, Tier 2, and rural markets where demand is increasing.
The firm is launching the entire suite of devices—ranging from the ultraluxury Galaxy Z Fold 7 and S26 Ultra to the affordable
Galaxy M36 5G and A07 5G.
Samsung's volume and value growth are now centered on India's nonmetro markets, where affordability initiatives like Samsung Finance are taking center stage.

Product Lineup by Segments:

Premium: Galaxy Z Fold 7 (₹1.69 lakh), S26 Ultra (₹1.59 lakh), and S25 Edge with AI and prograde camera.
MidRangers: Galaxy A57 (₹45,990), A17 (₹24,990), and S25 Slim (₹49,990) with premiumlike experiences at affordable prices.
Price: Galaxy M36 5G (₹19,990) and A07 5G (₹9,499) for mass smartphone buyers and local markets.

Why It Matters:

India contributed to approximately 20% of Samsung's global smartphone shipments in 2024.
It is using local manufacturing, regional branding, and AI adoption to outcompete Chinese competitors.

Sources: Moneycontrol, Smartprix, OLX Blog, Young Urban Project, Konsyse