Besides her legendary singing, Asha Bhosle owns "Asha’s," a distinguished Indian restaurant chain launched in Dubai in 2002. The brand, with 14 outlets across the Gulf and UK, serves North-West Indian cuisine featuring family recipes and her personally crafted garam masala, blending tradition with global fine dining.
Asha Bhosle, known worldwide for her iconic playback singing, also helms a thriving Indian restaurant chain named "Asha’s," which started over two decades ago in Dubai’s WAFI City Mall. From humble roots in a travelling theatre family with a passion for cooking, Asha Bhosle has brought her culinary love to life in this upscale dining concept that now spans 14 locations across five countries.
Key Highlights:
Origins and Expansion: The first Asha’s opened in 2002 in Dubai, quickly gaining acclaim. Today, the chain operates in UAE cities like Dubai and Abu Dhabi, the Gulf states including Kuwait and Bahrain, and prominent UK cities such as Birmingham and Manchester.
Culinary Passion: Asha Bhosle’s personal involvement goes beyond branding; she oversees the preparation of a custom family garam masala ground in Mumbai used across all Asha’s kitchens worldwide. The menu is a journey through North-West Indian cuisine, offering kebabs, biryanis, and signature dishes like Bhatti Ka Chaap and Kerala Chilli Garlic Prawns.
Ambiance and Experience: Asha’s restaurants balance traditional homely flavors with upscale dining settings, adorned with photos of Asha Bhosle’s illustrious career and family. It's designed to feel like a welcoming space where food and stories converge.
Future Growth: The brand plans aggressive expansions within the UK and Gulf regions, and discussions are underway to bring Asha’s fine dining experience to India soon. This move aims to capture domestic and international food lovers alike.
Asha Bhosle’s ventures in hospitality showcase her multifaceted talent and passion, positioning Asha’s as a global ambassador of Indian cuisine and culture.
Sources: NDTV Food, Economic Times, Asha’s Restaurants official site, Indian Express, Facebook Raja Bhosle Heritage Foundation.