Senco Gold Ltd announced strong October sales of over Rs 17 billion and maintains an optimistic growth outlook of 18-20% for the remainder of FY26. With expanding retail network, new product launches, and festive season demand, the company is positioned for robust performance despite gold price inflation.
Senco Gold Ltd Confident of Sustained Growth Amid Record October Sales
Senco Gold Ltd, one of India’s prominent jewellery retailers, reported October sales exceeding Rs 17 billion, reflecting strong consumer enthusiasm amid the festive and wedding season. The company remains confident of achieving 18-20% topline growth for FY26, leveraging strategic expansions and new collections.
Despite a year-on-year rise of about 15% in gold prices, Senco Gold’s diverse inventory—including lightweight and low-carat gold—has driven demand by catering to price-sensitive segments. The company is actively rolling out special offers for Dhanteras and other festivals, further boosting sales momentum.
Retail expansion continues with 185 showrooms nationwide, including recent openings in West Bengal and Uttar Pradesh, and its premium brand ‘Sennes’ growing with eight stores. Shop-in-Shop (SIS) counters have now crossed 100.
Key Highlights
October sales: Over Rs 17 billion amid festive demand
Growth outlook for FY26 remains positive at 18-20% topline increase
Robust first half with 17.8% year-on-year revenue growth
Expansion to 185 showrooms with focus on tier-2 and tier-3 cities
Special collections in lightweight 9K gold and diamond jewellery showing strong traction
Marketing strategies and Dhanteras offers driving consumer engagement
Premium brand Sennes expands further with new outlets and SIS counters grow past 100
Senco Gold’s balanced approach to affordability and premium offering, alongside geographic expansion, makes it a key beneficiary of India’s evolving jewellery market dynamics.
Sources: Samco, Economic Times, PTI, Chittorgarh IPO, Rediff Money, Moneycontrol