A 55-storey commercial tower in Dubai named after Bollywood superstar Shah Rukh Khan has sold out on its launch day, generating over Rs 5,000 crore in sales. Developed by Danube Properties, the project spans one million sq. ft. and is scheduled for completion in 2029.
The Dubai real estate market witnessed a landmark moment with the unveiling of Shahrukhz by Danube, a 55-storey commercial tower named after Shah Rukh Khan. The project, located on Sheikh Zayed Road, was launched at a glitzy event attended by the actor himself and thousands of guests. Within hours, the tower was completely sold out, reflecting extraordinary demand for premium office space in the emirate.
Key highlights from the announcement include
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The tower spans more than one million sq. ft. with 488 units.
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Sales bookings crossed AED 2.1 billion, equivalent to over Rs 5,000 crore.
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Prices for units started at Dh2 million (around Rs 4.54 crore).
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The project is scheduled for completion in 2029.
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The launch event drew over 6,500 attendees, including real estate brokers and investors.
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The tower will feature a statue of Shah Rukh Khan in his iconic arms-outstretched pose.
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Danube Properties founder Rizwan Sajan emphasized the project’s unique value, citing location and design.
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Shah Rukh Khan described the project as an honor, highlighting Dubai’s warmth and vision.
Industry experts note that the sell-out reflects strong investor confidence in Dubai’s commercial real estate market, which continues to attract global attention. The branding of the tower after Shah Rukh Khan marks the first time a commercial building has been named after a Bollywood star, underscoring the actor’s global influence.
This development not only strengthens Danube Properties’ position in Dubai’s real estate sector but also highlights the growing intersection of celebrity branding and property investment. With completion expected in 2029, Shahrukhz Tower is set to become a landmark destination, blending luxury, culture, and commerce in one of the world’s most dynamic cities.
Sources: Indian Express, Telegraph India, Hindustan Times, Business Standard, News18, Economic Times