Sharvari Joins the Beauty Parade—Nykaa Crowns Its New Star

Key Highlights

 

•⁠  ⁠Bollywood actor Sharvari has been officially named the new face of Nykaa, succeeding Janhvi Kapoor and marking a significant shift in the brand’s engagement with Gen Z and millennial audiences. Nykaa’s leadership cited Sharvari’s authenticity, trend-forward style, and growing influence as key reasons for her selection, positioning her as a relatable and inspiring figure for India’s evolving beauty landscape.

 

•⁠  ⁠Sharvari’s appointment is more than a traditional endorsement. She will play an active role as a jury member for the Nykaa Best in Beauty (NBIB) Awards 2025, joining industry experts to recognize excellence and innovation in beauty. This influential position allows her to help shape the industry’s direction and spotlight emerging trends.

 

•⁠  ⁠In her first statements as brand icon, Sharvari shared her personal philosophy: beauty is about self-expression and empowerment. She described Nykaa as her go-to platform for discovering favorite brands and emphasized the brand’s role in making beauty accessible and diverse. Sharvari expressed excitement about sharing her journey and experiences, aiming to inspire confidence and creativity among Nykaa’s vast consumer base.

 

•⁠  ⁠Nykaa’s leadership reiterated that the brand is not just a marketplace, but a cultural force that celebrates individuality and connection. With Sharvari at the forefront, Nykaa aims to deepen its resonance with young consumers and reinforce its commitment to championing self-expression, inspiration, and empowerment in beauty.

 

Sources: Exchange4media, ET BrandEquity, Think with Niche, Indian Retailer, Hindustan Times